Knowledge is power—but only if it’s the right knowledge. Medical and commercial strategy are only as strong as the insights they’re built on. So how effective is your MSL team at mining for meaningful, actionable insights from HCPs?

Are they genuinely curious?


Do they go beyond the Key Insight Question they were assigned to ask?


Do they probe with the broader needs of the medical or commercial organization in mind?

Too often, the answer is no.

• Too many MSLs are more focused on talking than listening.

• Too many stop short of real insight—especially when they hit disagreement, which is often where the most valuable insight lies.

• Too many approach insight gathering with an academic mindset—confusing information with insight.

This module helps MSLs reframe their approach to insight generation—moving from passive collection to strategic discovery. We teach teams to recognize the difference between surface-level information and insight that can actually guide decisions.

Because an insight is only as valuable as the strategy it enables—and the ultimate goal is clear: getting the right therapies to the right patients at the right time.

Contact us to learn how this module can strengthen your team’s ability to listen with purpose, think strategically, and uncover the insights that drive action.