In our industry, slide decks do double duty. They serve as documentation for cross-functional review, and often as a teleprompter guiding the presenter’s every word. With legal, medical, and regulatory considerations shaping every slide, it’s no wonder decks become dense, comprehensive, and tightly scripted.

But when every slide is treated like a script—and every word is packed onto the screen—audiences tune out. Visuals become harder to navigate, key points get buried, and the cognitive load overwhelms attention. The challenge isn’t always the content—it’s the slide craft.

This module helps teams use slides to serve the audience, not overwhelm them. Participants will explore the design principles and tactics that bring busy slides to life.

Practical insights include:

• The single most important visual aid and how to use it for ultimate impact

• Four characteristics of slides that double retention

• PowerPoint tricks to improve busy slides that can’t be changed

• What highway billboards can teach you about slide design

• A build-and-reveal technique that keeps audience attention in sync with the speaker

• How you can “BLUF” to improve slide structure and executive readability

When slides are created with intention, they reinforce—not replace—the voice of the presenter. We teach you how to work with decks that respect the need for thoroughness and compliance while enhancing clarity and impact. The result? A message that sticks and a speaker who stands out.