Data Storytelling

We’ve all seen it—slide after slide packed with charts, numbers, and text. The content checks the compliance box, but it doesn’t hold attention, spark curiosity, or move anyone to act.

Strong science is essential, but it’s not enough. Information alone doesn’t create change. Audiences may follow the data, but without context and clarity, they disengage. They’re looking for relevance, direction, and a reason to care.

That’s where data storytelling comes in.

We help teams transform complex content into purposeful narratives—stories that clarify meaning, highlight what matters, and guide what comes next. This module reframes communication so the audience becomes the STARR of the message—not the slides, not the science, and not even the speaker.

Whether you’re presenting clinical data or a market access strategy, the goal is the same: deliver a message that is clear, concise, and compelling—because that’s what makes your audience lean in.

Skills covered include:

• How to open with the audience’s world—not your own

• Building an emotional connection with your science

• Why tension is the secret to capturing attention

• Mapping urgency and emotional impact to frame the problem

• Creating contrast between the current state and the unmet need

• Positioning your data as the response—not the lead

• Delivering results that create clear implications

• Stop reading from the top-line down by preparing bottom line up

• When less is more: leaving room for audience curiosity and questions

• How to end a presentation with momentum—not ambiguity